Gelli : Tpu case for the ipad.

Checkmate final product

Checkmate render

Kaleidoscope final product

Final product render :

Manufacturing communication :

The Gelli Kaleidoscope project involved creating graphic patterns to be laser engraved on to the inside of TPU cases being made for the ipad. The design and product development were completed way before the ipad was launched. My job was to come up with graphic patterns that represented a male and a female demographic. My inspirations on this project were to look at various pinstripes and also derive a balance. Using shapes like the triangle which denotes male and female i was able to come up with a simple pattern that was adapted and called : Check mate “. Dimensionality was another key factor when i thought of these patterns as the inside of certain triangles were frosted to give emphasis on the subtle lines crisscrossing each other.

The second pattern was for the female demographic. I thought of connectivity, independent, strong willed, balanced and universal. These keywords translated to looking at various patterns which would connect with these emotions. I was finally able to derive inspiration from the Trellis pattern and created this weave of swirls. The swirls depict the emotional side of a female where there are various connections and balance throughout their lives. These renders were of the final product done for the website till the product arrived. However the picture below is of the actual product.