The turtle case was designed as part of the Tough line up for case-mate®. debuted at the CES show it is categorized under a moderate protection base. The entire line was inspired by natural references like animals and these features were carried over to the design phase. The turtle as implied by the name derives its features from the turtle case where the outer hard shell protects the phone. Also the silicone lattice serves as a customizable base to which users can personalize the look of their case.

Say what ??? - this was my expression when i was asked to design a clear case that could be personalized by the user. Two things that jumped up to my mind was laser etching and some sort of inlays where you could have a picture and it could look like a photo frame, but none of these were justifiable ideas when you want to promote the clarity and purity of clear acrylic. Also the front protection on existing clear acrylic cases were very minimal and i wanted to address that as well. I then realized that by using dual shot injection molding techniques the design was easy to manufacture. My main goals were to incorporate a unique identity for each person who carried the case, i was thinking of “ Make a statement “, when the idea of using an icon or graphic which denotes conversation occurred to me, using simple stickers that could be reusable, simple and cost effective to make also communicated the intent in a very easy manner. One of the initial big sellers on CM.com

The torque was a case of evolution. One of our existing cases the Vroom case, we felt was a saturated design and so my task was to develop a case oriented towards the male market and towards a very sporty group of users who would relate to world of sneaker shoes and hard angled edges. Using double injection molding techniques different colors were inserted into the ridges along with tiny perforations to impart a textural feel to the case.

The gelli case was a transition from the Ipad case designs i had done with the kaleidoscope pattern which was transitioned over to the Iphone 4 line up as well.

Again with this design, a new and innovative manufacturing process made it work. The case represents a certain set of buyers who would like to have a textural feel on the back and so using in mold grooves to get the affect on the PC and using a TPU outer cover to help ease the phone easier into the case, the Medley as its called was an instant hit internally. The design was inspired from the fabrics and crisscrossing patterns which were interpreted into various grooves which were then cut from the mold.

BT 2.0 - You can call it the king of case, with a very unique manufacturing process, the case is made to give the user the same feeling as owning a prada or a Gucci product, the feeling of high quality, amazing craft and completely exclusive. Using NCVM the outer edge is a dull chrome finish with a carbon fiber swatch in the center. This is our palette, where we can add any material by using insert molding. I designed the aesthetic feel and the material selection of the case. Out of Iphone 4.